Tuesday, January 20, 2009

The KitchenAid Transformation

One of the sites I work on is KitchenAidCookware.com. The person who originally designed it did a terrible job on everything from the structure to the overall aesthetics of the site.

A couple of months ago I had to change the image on the main page. I went a little overboard and changed it quite a bit. I just couldn't stand to look at it the way it was. So, while not having permission to redesign the site, I worked within the constructs of what I had. I think it turned out pretty good for what it was.

Recently I had to make some more changes to it and ended up with a whole new design. Unfortunately, I may not get to implement the design as I would have to redo the whole site to match the new look. That will be done, but probably not for awhile.

I'm posting the three versions of the home page so you can see the different phases the site went through. (Although the 2nd version is more like a version2.1 as I modified it again to incorporate some of the new look.)

You can click on each image to view it live. The first one is the original, second one is live now, third one is the new design.

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